• Consumers spend over 7 times longer listening to commercial radio than reading newspapers (146 minutes per day* compared with 19 minutes per day).


• Based on an average weekday morning, 80% of people will listen to radio while 62% read newspapers**.


• Newspapers have the highest ad avoidance levels at 68%^. Radio is only 16%!


• People are six times^^ more likely to go to an advertiser's website if they heard the advertisement on radio.


• 78% ^^ of research respondents exposed to radio advertising either visited a website, Facebook page or searched for the brand online within 24 hours.


• 64%^^ of listeners have responded to radio advertising in the last twelve months.


• Studies show that people are up to 44%^^ more engaged while listening to their favourite radio station, in comparison to other media & advertising content.


• Radio is extremely cost effective^^ – try finding another media that rivals radio’s reach, frequency and impact!

• Salaries in northern WA are 34% higher than the national average


• $7.3 billion – estimated disposable income in regional WA*


• FIFO workers have an average of 7-10% more time off than office workers, meaning more money PLUS more time off to spend it! 


• REDFM keeps miners entertained during long and exhausting shifts, resulting in a tuned in, 100% captive audience.


• The majority of minesites operate on 12-hour shifts, resulting in two ‘peak audiences’, unlike any other advertising medium.


• Most key purchasing personnel reside on-site. With virtually all workplaces today having radio access, REDFM makes it easy to reach these fundamental decision makers.


• Most fly in, fly out workers reside on site with no living expenses, meaning they spend most of their hard-earned cash in Perth.


• Many FIFO’s are lucrative spenders, indulging in a wide range of products and services when on break.

 

 

 

Sources:
–  *Nielsen Radio Ratings, Average of Five Capital Cities, Survey 1-8, 2008. All people 10yrs+, Monday-Sunday 5.30am-12mn unless otherwise stated.
–  **Radio Marketing Bureau, Radio and Newspaper Research study, 2009.
–  ***The Nielsen Company, How US Adults Use Radio & Other Forms of Audio: an Observational 
Study, 2008
–  ^How Avoidance Varies by Medium, Initiative Media (RAB UK – You can’t Close your Ears), 2005.
– ^^ Commercial Radio Australia website (http://www.commercialradio.com.au/)